One Eloff
Joziburg Lane
We were commissioned to capture the real life hustle of Johannesburg’s city centre and bring it to One Eloff’s new market – Joziburg Lane. The design needed to appeal to city dwellers, suburban and international tourists alike, while incorporating the authenticity of Jozi city life. We started the creative process by immersing ourselves in the inner Joburg CBD and exploring the One Eloff construction site. The hustle, energy and structured chaos of the environments was all the direction we needed.

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