JWRP
Media Magnets Tour
We were tasked with convincing 28 media influencers to go on the trip of a lifetime. To get their attention we looked for a way to illustrate their power and influence. We branded the trip the JWRP Media Magnets Tour. We found that much like the force of magnets, these women had the power to influence and attract the world around them. We took our creative direction from this, making the entire campaign magnetic. For each influencer, we designed custom communications and used magnetic objects that related to them and their careers. Here are some of the executions.

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