The South African kosher mark is a very recognisable accreditation. It is trusted widely by the global Jewish community. The mark on a product means that all processes and ingredients have been monitored and specified to granular detail, making sure that only what's on the label is in the bottle. Our brief was to refresh the brand, highlighting its certainty and thoroughness in a way that would catch the attention of consumers and grow confidence in the stamp beyond the Jewish community.
The kosher brand is a balance of two things: heavily detail-orientated and brutally simplistic for the every-day person. Their presentation format needed to show this. Presentations were designed in a way that content could be read after the presentation, but a high-level understanding could be grasped fast.