Olami is a global community of organisations dedicated to inspiring and nurturing the next generation of young Jewish adults. With COVID-19 halting their regular group trips to Israel, their brief to us was to create a social campaign to inspire their audience to join in on a charity walkathon, with a collective goal of walking 100 miles in 30 days – the approximate distance from their city in the diaspora to Jerusalem, Israel. We were tasked with creating exciting and energetic visuals and messaging for social to get this young audience pumped up, signed up and ready to walk together.

GIFS for Giphy/Instagram

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